How do you make a good hook?Ĭoming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.Ī good hook is brief, catchy, well-rehearsed and pertinent to your topic. Surprise your listeners with some creative speech attention grabbers. Brain research shows that we don't pay attention to boring things. Instead, many presenters are more like old, tired workhorses-they start weak by wasting those first precious seconds with platitudes and pleasantries. Like a fine thoroughbred, you need to start strong out of the gate. Your hook must come at the start of your talk. A hook instantly engages your audience so that they want to listen to what you have to say. As the word implies, it’s like a worm on a fishing hook that attracts a fish. What is a speech hook and how does it work?Ī hook is a presentation-opening tactic that immediately captures your audience’s imagination. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. This is the time your listeners form an impression of you and of what's to follow. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. You have only 30 seconds in a TV commercial to grab viewers' attention. "When you advertise fire-extinguishers, open with the fire," says advertising executive David Ogilvy.
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